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Problem Solved
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Format: Hardback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is well suited for design students, creative professionals, and anyone interested in the theory and practice of communication through design.
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See moreA manual for design students and professionals offering solutions to design problems.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
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Description
A primer in design and communication that offers solutions to the recurring problems faced by students and professionals. It explores the ways creatives interpret their clients' brief, propose new ideas and reinvent existing products and brands, referring to a huge cross-section of different projects by acclaimed designers and agencies, including Saatchi and Saatchi, Paul Rand, George Lois, Bob Gill and Pentagram.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Reviews praise the book for its engaging text and rich imagery, with Artichoke, Australia noting its appeal to students and professionals. Design Week highlights its thoughtful theory and emphasis on the power of words in communication. Grafik calls it a "real tour de force" filled with excellent examples presented attractively. Creative Review commends Johnson for focusing on elegant and effective problem-solving in design and advertising, making it a valuable primer for both novices and experts.
Book Details
INFORMATION
ISBN: 9780714864730
Publisher: Phaidon Press Ltd
Format: Hardback
Date Published: 03 September 2012
Country: United Kingdom
Imprint: Phaidon Press Ltd
Edition: 2nd edition
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 29.0mm
Width: 210.0mm
Height: 245.0mm
Weight: 1296g
Pages: 320
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About the Author
Michael Johnson is the award-winning Creative Director of johnson banks, a London-based design consultancy with a global reputation. He writes and lectures worldwide on design theory and practice and was D&AD President in 2003.
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