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Global Strategic Management
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Format: Paperback / softback
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Global Strategic Management
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
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Book Hero Magic formatted this description to make it easier to read. While it's new and
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Description
Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe.
The book takes an applied approach to global business strategy, emphasising functional parts of international business, such as managing marketing, operations, HR, and finance. The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, including trends like working from anywhere and deglobalisation.
New to this fifth edition is increased material on sustainability and corporate social responsibility. It includes discussion of climate change, NGOs, and sustainable development goals. Subjects such as the impact of technology, cryptocurrency, and global strategy in the digital space are explored in more detail, while the conflict in Ukraine is also considered.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Global Strategic Management by Philippe Lasserre and Felipe Monteiro is highly recommended by reviewers for students and managers interested in global business strategies. It offers an extensive blend of theory and practice, featuring up-to-date case studies and examples that navigate the challenges of today's global landscape. Reviewers praise its clarity and comprehensive approach to explaining crucial frameworks, making it an indispensable resource for both understanding and acting on the complexities and opportunities in the global business environment.
Book Details
INFORMATION
ISBN: 9781350932968
Publisher: Bloomsbury Publishing PLC
Format: Paperback / softback
Date Published: 03 November 2022
Country: United Kingdom
Imprint: Bloomsbury Academic
Edition: 5th edition
Audience: Tertiary education
DIMENSIONS
Spine width: 38.0mm
Width: 190.0mm
Height: 246.0mm
Weight: 1320g
Pages: 688
About the Author
Philippe Lasserre is Emeritus Professor of Strategy at INSEAD, Fontainebleau, France. Felipe Monteiro is Senior Affiliate Professor of Strategy, INSEAD, Fontainebleau.
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