130,000+ Books, Games & Puzzles in-stock 🇳🇿

Overnight NZ-wide delivery 🚀 Auckland Bookstore • Open 7 days, 8:30am–5pm

Lead Generation For Dummies

By Dayna Rothman
0.0 (0 reviews)
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Lead Generation For Dummies by Dayna Rothman is a practical guide designed to simplify the process of attracting and converting potential customers in the world of business. The book offers strategies for creating effective marketing campaigns, understanding analytics, and leveraging different tools to enhance your lead generation efforts. It provides actionable insights suitable for both newcomers and seasoned professionals looking to boost their customer acquisition tactics.
Read More
Format: Paperback / softback
$5199
AVAILABLE WITH SUPPLIER Ships from our Auckland warehouse within 3-4 weeks

Found a better price? Request a price match

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're looking to boost your business's customer base with practical strategies and easy-to-understand guidance. It's tailored for entrepreneurs and marketers eager to learn the essentials of generating leads and transforming them into long-term clients using accessible tips and real-world examples.

Book Hero thinking about your next read

Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Learn how to get your message heard above the online noise

The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is "hot". Follow the steps to create your own personalised lead generation plan and learn how to sidestep common pitfalls.

  • Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buy.
  • Techniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events.
  • This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfalls.
  • Provides steps you can follow to create your own personalised lead generation plan.

Lead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace.

Book Details

INFORMATION

ISBN: 9781118816172

Publisher: John Wiley & Sons Inc

Format: Paperback / softback

Date Published: 09 May 2014

Country: United States

Imprint: For Dummies

Audience: Professional and scholarly

DIMENSIONS

Spine width: 23.0mm

Width: 183.0mm

Height: 229.0mm

Weight: 499g

Pages: 384

Collections

Business & Entrepreneurship Dayna Rothman Dummies Marketing & Sales Non-Fiction

About the Author

Dayna Rothman is the senior content marketing manager at Marketo, a leader in the marketing automation space. Dayna leads content creation and strategy at Marketo and is the managing editor for the Marketo blog, which receives more than 400,000 unique visitors per year. Dayna has also been featured as one of the top 25 content marketers to watch according to Kapost, and one of the top 50 content marketing influencers according to Onalytica.

More from Business & Entrepreneurship

View all
  • How To Be Wrong
    Sometimes the only way to be right is to get comfortable with being wrong. Most startup advice is dangerously misguided. The mythology of the lone genius founder, the obsession with capital raising, and the theatre of startup ecosystems lead countless ventures astray. Drawing on two decades at the heart of New Zealand's most successful technology companies – Trade Me, Xero,...
    By Rowan Simpson
    Paperback
    $3600
    Elsewhere:
    $3999
    (1)
    In Stock
    Ships today
  • Roadmap to Property Success
    Ready to ditch the 9-to-5 and build lasting wealth through property? In Roadmap to Property Success, seasoned investor and coach Steve Goodey shares the exact strategies that helped him – and thousands of Kiwis – build sustainable property portfolios from scratch. With real-life lessons, hard-won wisdom, and zero sugar-coating, this is your no-BS guide to property investing in New Zealand....
    By Steve Goodey
    Paperback
    $3199
    Elsewhere:
    $3999
    In Stock
    Ships today
  • On Sale
    13% off
    Shoe Dog
    Shoe Dog by Phil Knight is a riveting memoir that unveils the remarkable journey behind the creation of Nike, one of the world's most iconic and successful brands. Phil Knight's story begins in 1962, when fresh out of business school, he embarks on a daring entrepreneurial adventure with a radical premise: to import high-quality, low-cost athletic shoes from Japan. Armed...
    By Phil Knight
    Paperback
    $2100
    Elsewhere:
    $2899
    (1)
    In Stock
    Ships today
  • On Sale
    19% off
    Business Made Simple
    Business Made Simple by Donald Miller is an essential guide for anyone looking to elevate their career and create a profitable business. This practical book offers sixty daily readings, each accompanied by insightful videos, designed to help professionals and business owners gain a clear understanding of how successful businesses operate. Rather than relying on theoretical knowledge, Miller shares actionable strategies...
    By Donald Miller
    Paperback
    $2100
    Elsewhere:
    $3000
    In Stock
    Ships today
  • The Five Dysfunctions of a Team
    In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary Executive. This time, he turns his keen intellect and storytelling power to the fascinating, complex world of teams. Kathryn Petersen,...
    By Patrick M. Lencioni
    Hardback
    $4299
    Elsewhere:
    $5199
    (1)
    Available
    Ships in 3-4 weeks
  • Tim's Pick Tim's Pick
    Good To Great
    Good to Great by Jim Collins is an authoritative guide that investigates what takes a company from mere mediocrity to exceptional greatness. This acclaimed work is based on a five-year research project comparing teams that made that leap to those that didn’t. Collins and his research team examined financial performance, management practices, and corporate culture to distill the essential factors...
    By Jim Collins
    Hardback
    $5400
    Elsewhere:
    $6000
    (3)
    In Stock
    Ships today
  • This Is Strategy
    From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world."With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans." —Adam Grant, author of Think AgainIn this unique and thought-provoking book, Godin shares insights on...
    By Seth Godin
    Paperback
    $3150
    Elsewhere:
    $3999
    (1)
    Available
    Ships in 4-6 weeks
  • On Sale
    12% off
    Tim's Pick Tim's Pick
    Zero to One
    Zero to One by Blake Masters and Peter Thiel is a ground-breaking and thought-provoking examination of innovation and what it takes for a new company to prosper. Written by Peter Thiel, the co-founder of one of the most successful tech start-ups in history, this book provides a fresh perspective on how to build a valuable and unique enterprise in a...
    By Blake Masters and Peter Thiel
    Paperback
    $2200
    Elsewhere:
    $3000
    In Stock
    Ships today
  • Tim's Pick Tim's Pick
    Blue Ocean Strategy, Expanded Edition
    Blue Ocean Strategy, Expanded Edition by W. Chan Kim and Renée A. Mauborgne is an essential guide for anyone looking to transform their business strategies and leap into untapped market spaces. This acclaimed book illustrates how companies can break free from the traditional war of competition and instead, create their own "blue oceans" of uncontested market space. The authors delve...
    By W. Chan Kim and Rene A. Mauborgne
    Hardback
    $5700
    Elsewhere:
    $6499
    (1)
    Available
    Ships in 4-6 weeks
  • The Toyota Way, Second Edition: 14 Management Principles from the World's Greatest Manufacturer
    Explore the enlightened path to transformational business success with the updated and expanded edition of Jeffrey Liker's acclaimed work, The Toyota Way, Second Edition: 14 Management Principles from the World's Greatest Manufacturer. Delve into the legendary business philosophy that has placed Toyota at the pinnacle of global manufacturing excellence. In this highly anticipated update, Jeffrey Liker refines and broadens the...
    By Jeffrey Liker
    Hardback
    $8600
    (1)
    Available
    Ships in 2-3 weeks
  • High Output Management
    High Output Management by Andrew S. Grove is a legendary business book and a Silicon Valley staple. Written by the former chairman and CEO of Intel, it offers invaluable insights into the art of managing and running a successful company. This practical handbook provides guidance for navigating real-life business scenarios and serves as a powerful manifesto that has the potential...
    By Andrew S. Grove
    Paperback
    $3200
    Elsewhere:
    $3700
    In Stock
    Ships today
  • On Sale
    17% off
    How to Grow Your Small Business
    The Wall Street Journal Bestseller For so many entrepreneurs, running a small business ended up looking different than they imagined. They’re stressed, discouraged, and not confident in their plan for growth. In How to Grow Your Small Business, Donald Miller gives entrepreneurs a 6-step plan to grow their businesses so they produce dependable, predictable results. Using the exact steps you’ll...
    By Donald Miller
    Paperback
    $2400
    Elsewhere:
    $3500
    In Stock
    Ships today

Why buy from us?

Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!

Service & Delivery

Service & Delivery

Our warehouse in Auckland holds over 100,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.

Auckland Bookstore

Auckland Bookstore

We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.

Our Gifting Service

Our Gifting Service

Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.

Business & Entrepreneurship lists from the team

Explore our curated lists from our heroes to find your next read!

The Latest at Book Hero

View all