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Ask Your Developer
How to Harness the Power of Software Developers and Win in the 21st Century
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See moreLawson, software developer turned CEO of Twilio, creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation.
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Description
Ask Your Developer by Jeff Lawson, the developer turned CEO of Twilio, presents a revolutionary manifesto for leveraging the full power of software developers within organisations. Twilio, heralded as one of Bloomberg Businessweek’s Top 50 Companies to Watch in 2021, serves as the backdrop for Lawson's insightful exploration into how the role of developers is transforming industries.
As every sector, from banking and retail to insurance and finance, embraces digital transformation, companies are discovering that superior software is the key to winning customer loyalty and market dominance. The conversation has evolved from a simple build vs. buy dilemma to a critical build vs. die imperative. In an era where survival hinges on digital capabilities, how can companies effectively navigate this transition?
Lawson elucidates that software developers are no longer mere digital factory workers. They are highly skilled, well-compensated, and vital to a company's competitive edge in the digital economy. Yet many organisations fail to harness their true potential, treating them as cogs in the machine rather than creative problem solvers and product innovators. Through compelling anecdotes and detailed analysis, Lawson makes the case that developers, when engaged as partners, can drive significant business transformation and breakthrough products.
Drawing on examples from tech giants like Google and Amazon as well as nimble one-person startups, Lawson demonstrates how companies that integrate developers into the core of their strategy consistently outperform their competitors. According to Lawson, successful leaders follow a triad of principles: recognising the increasing importance of developers, understanding and motivating this unique workforce, and making substantial investments in their success.
With his dual expertise as a software developer and the CEO of a publicly traded company, Lawson is uniquely positioned to bridge the gap between executive management and the vibrant culture of high-performing developers. Ask Your Developer serves as an essential toolkit for business leaders, product managers, technical leaders, software developers, and executives, all unified by the goal of creating exceptional digital products and user experiences.
In today’s digital landscape, the ability to compete hinges on one crucial strategy: Ask Your Developer.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Ask Your Developer by Jeff Lawson has received praise for its insights on fostering a developer-friendly culture that drives innovation and success. Reviewers appreciate its clear guidance on empowering talent and bridging the gap between developers and business leaders. It is considered a valuable resource for creating a thriving, creative work environment that promotes growth across industries.
Book Details
INFORMATION
ISBN: 9780063018297
Publisher: HarperCollins Publishers Inc
Format: Hardback
Date Published: 18 February 2021
Country: United States
Imprint: Harper Business
Contributors:
- Foreword by Eric Ries
Audience: General / adult
DIMENSIONS
Spine width: 26.0mm
Width: 152.0mm
Height: 229.0mm
Weight: 460g
Pages: 304
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About the Author
Jeff Lawson is a Co-Founder and CEO at Twilio. He is a serial inventor with over 15 years of entrepreneurial and product experience. Prior to co-founding Twilio, Jeff was Founder & CTO of NineStar, Founding CTO of Stubhub.com and Founder, CEO & CTO of Versity. He was also one of the original product managers for Amazon Web Services. At every business, Jeff identified the fundamental need for a platform for developers and companies to easily build communications-based business solutions. Jeff grew up in the suburbs of Detroit, started his first company in middle school, and earned his BS in Computer Science & Film/Video from University of Michigan.
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