Drop

Drop delves into the world of streetwear queue culture, featuring original photos of product launches from across the globe, including events in New York, Los Angeles, London, Paris, Seoul, Hong Kong, Tokyo, and more. The book highlights brands such as Supreme, A Bathing Ape, Patta, Yeezy, Anti Social Social Club, Vetements, Off-White, and others.

The world of the hypebeast has led to a virtual obliteration of the traditional boundary between street and "high" fashion. Limited edition pieces enjoy global cult status, draw thousands of hopeful purchasers, and can resell for up to 10-20 times their retail price immediately after release on sites like Grailed.

There is an entire culture surrounding these launches, known as "drops." Streetwear aficionados travel intercontinentally to attend them, almost like attending concerts. These enthusiasts wear their rarest shoes and gear, showcasing their style while chatting, comparing, and hoping to acquire one-time-only limited pieces. Enthusiasts present their prized possessions and immerse themselves in the vibrant streetwear scene, akin to an OG subreddit coming to life.

These lines form some of the most fascinating fashion events globally and are rapidly becoming streetwear's equivalent to the fashion shows hosted by haute ateliers each year during fashion weeks in Paris, New York, Milan, and beyond.