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A Pocket Guide to Puma
Brief Description
A Pocket Guide to Puma by Adam Cheung offers an engaging exploration of the evolution of Puma from athletic track shoes to a globally loved brand known for high-octane performance. This illustrated guide is the perfect gift for any sneakerhead, eager to learn the story of...
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Format: Hardback
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See moreFrom elite athletics to collaborations with fashion pioneers, discover the legendary story of Puma in this illustrated guide, the perfect gift for for any sneaker lover.
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Description
A Pocket Guide to Puma by Adam Cheung offers an engaging exploration of the evolution of Puma from athletic track shoes to a globally loved brand known for high-octane performance. This illustrated guide is the perfect gift for any sneakerhead, eager to learn the story of the leaping cat.
Feuding can sometimes bring about great things. In 1948, Adidas and Puma emerged from a bitter rift between two headstrong brothers. With savvy marketing, daring business decisions, and canny style choices, Puma has become an industry leader, quite an achievement for the underdogβor undercatβin the feuding war.
In this compact guide, fashion writer Adam Cheung uncovers Pumaβs story of resilience, from being elite sportswear to becoming a wardrobe essential of skate and hip-hop subcultures. Featuring their iconic, sometimes rule-breaking collaborations, technological innovations, and, of course, all the iconic footwear, this book celebrates a brand that is not afraid to mix it up and go against the grain.
Book Details
INFORMATION
ISBN: 9781529453331
Publisher: Quercus Publishing
Format: Hardback
Date Published: 22 October 2026
Country: United Kingdom
Imprint: Laurence King Publishing
Illustration: Colour photos and design elements
Audience: General / adult, Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 16.0mm
Width: 144.0mm
Height: 196.0mm
Weight: 381g
Pages: 160
About the Author
Adam Cheung is a writer and editor covering fashion and footwear. He is a style writer at British GQ and the founder of Typed Hype, a platform focused on sneaker culture. Previously, he was editor-in-chief of a London-based streetwear publication. His work explores the evolution of sneakers and their place in wider culture.
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