Shop By Age: Babies & All Ages

Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials, our Snuggle Bunnies are the perfect...

Now with the softest fur ever! Frankie the Hugging Bunny loves gardening in the sunshine, playing peekaboo, and most of all, cuddling Baby Bunny close. She dislikes being away from family, always keeping her little one near!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials,...

Meet Arthur the Bear, a thoughtful little friend who loves fishing, baking sweet treats, and practicing his times tables. With his soft, shaggy beige fur and gentle embroidered features, plus his red bow, Arthur is ready for endless cuddles and imaginative adventures – and now, he’s perfectly sized to travel everywhere with your little one. This adorable keyring combines the...

Wrapped in team pride, this All Blacks Kiwi is ready to cheer. With soft plush fur and a scarf in classic black, it is a true celebration of Aotearoa and our favourite team. Perfect for cuddles, collecting or gifting, this loyal little supporter belongs in every rugby-loving home.

Meet your new best friend, the Pastel Pals - Kiwi Cuddly! This adorable plush toy is the perfect companion for all your adventures. Soft, cuddly, and oh-so-cute, it's sure to bring joy to your day. Grab one (or a flock) today and join the Pastel Pals family! 30cm

Large soft cuddly Paddington Bear sits wearing his traditional duffel coat, well-worn hat, and suede ‘please look after this bear’ tag. A perfect cuddly companion. Suitable from birth.

Olive is a calm elephant who likes sunbathing, painting and loves nothing more than a big hug! She likes to take her time and dislikes being rushed. Make sure Olive has lots of sunshine time, by placing her near a sunny window or taking her outside for some fresh air.  These adorable and super soft toys are perfect for your...

Arthur is a thoughtful bear who enjoys fishing and whipping up delicious treats at home. He loves practicing his times tables and never misses a chance to be quizzed! However, he doesn't like when his favourite fishing spot is too crowded.  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted...

Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials, our Snuggle Bunnies are the perfect...

Part of the Buzzy Bee toy range, Mary Lou has been around just as long as New Zealand's iconic Buzzy Bee. Many Kiwi's will remember growing up with her and she is still very popular. Features: This plush toy mimics the traditional wooden toy. Genuine licensed Buzzy Bee brand toy. 28cm in size. Made from high quality plush fabric.  Non...

6 page vinyl bath book. Simple story of The Very Hungry Caterpillar. Great for sensory play. BPA, Phthalate and PVC FREE. Suitable from birth.

Now with the softest fur ever! Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials,...

Ideal for all Hey Duggee fans, the adorable Talking Duggee Soft Toy comes with his very own child-safe feature badge and plays his signature Woof Woof sounds with a gentle squeeze of his body. Duggee has a super-soft cuddly body, perfect for those all-important Duggee Hugs! Little ones will also love to take Duggee with them on their fun adventures....

This sweet Guess How Much I Love You Nutbrown Hare Beanbag is inscribed with the heartwarming “I love you right up to the moon and back” message on its soft and huggable tummy. The perfect size for cuddling, snuggling, and even nursery decor, this classic plush bunny will surely become a favourite friend for little ones. Suitable from birth.

Elmer features an array of bright and bold colours, making this toy ideal for helping children with colour recognition. His soft and springy 100% polyester filling makes Elmer perfect for cuddling! Elmer, the colourful patchwork elephant, has been a nursery favourite since his creation in 1989, with 38 book titles selling nearly 5 million copies in 50 languages worldwide. The...

This cute, super soft, Classic Cuddly Paddington Bear is ready to go out and about on adventures or to be snuggled up with at storytime or bedtime with any little Paddington Bear fan.

Sleeping Penelope is a tired bunny who loves having sleepovers with her friends. She loves listening to bed time stories and drinking yummy milkshakes, but hates having to make her bed! Sleeping Penelope has a special gift, she brings peaceful dreams to all who cuddle her- keep her close. Sleeping Penelope is a special edition of our beloved Penelope, who...

Now with the softest fur ever! Penelope is a happy bunny who loves art, travel, and spending lots of time with family. She doesn't enjoy getting up early, and she needs to be frequently taken on adventures!  These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted from the softest materials,...

Arthur is a thoughtful bear who enjoys fishing and whipping up delicious treats at home. He loves practicing his times tables and never misses a chance to be quizzed! However, he doesn't like when his favourite fishing spot is too crowded. These adorable and super soft toys are perfect for your little ones to snuggle up with and love. Crafted...

The award-winning Classic Earth HUGG-A-PLANET has been connecting children with our planet for over 40 years. Measuring 12 inches in diameter, this soft and huggable globe doubles as an engaging educational tool. Perfect for classrooms, nurseries, nooks, and even space stations, these beautifully crafted globes inspire a lifelong love for geography and exploration. Whether you’re cuddling up or learning something...