{"product_id":"why-the-magic-matters-9798881802660","title":"Why the Magic Matters","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eAs education, entertainment, or \"edutainment\" (as Walt called it), Disney offers its consumers and guests a wealth of opportunities for learning. In \u003ci\u003eWhy the Magic Matters\u003c\/i\u003e, top Disney scholars and teachers unpack what, why, and how Disney maintains its overwhelming cultural significance in the global entertainment industry.\u003c\/p\u003e\n\n\u003cp\u003eBroken into four parts, \"Magic and Strategy,\" \"Authenticity and Simulation,\" \"Nostalgia and Innovation,\" and \"Leisure and Labor,\" the book offers a framework that juxtaposes ideas found in Disney products, properties, and experiences. From art, film, and television history to Indigenous, disability, and religious studies, each chapter contextualizes Disney within a greater cultural landscape.\u003c\/p\u003e\n\n\u003cp\u003eStudents, teachers, and fans will gain insights on what Disney can teach us about pop culture and fresh perspectives on why the magic really does matter.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47072396148972,"sku":"9798881802660","price":141.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/24437703488910.jpg?v=1765101833","url":"https:\/\/bookhero.pro\/products\/why-the-magic-matters-9798881802660","provider":"Book Hero","version":"1.0","type":"link"}