{"product_id":"virgil-abloh-nike-icons-by-virgil-abloh-9783836585095","title":"Virgil Abloh. Nike. ICONS","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn 2016, sportswear manufacturer \u003cstrong\u003eNike\u003c\/strong\u003e and fashion designer \u003cstrong\u003eVirgil Abloh\u003c\/strong\u003e joined forces to create a sneaker collection celebrating 10 of the Oregon-based company's most iconic shoes. With their project, The Ten, which reimagined icons like \u003cstrong\u003eAir Jordan 1\u003c\/strong\u003e, \u003cstrong\u003eAir Max 90\u003c\/strong\u003e, \u003cstrong\u003eAir Force 1\u003c\/strong\u003e, and \u003cstrong\u003eAir Presto\u003c\/strong\u003e, among others, they reinvigorated sneaker culture.\u003c\/p\u003e\n\n\u003cp\u003eVirgil Abloh's designs offer \u003cstrong\u003edeep insights into engineering ingenuity\u003c\/strong\u003e and burst with cultural cachet. Drawing on the genius of the original shoe using lettering, ironic labels, collage, and sculpting techniques, Abloh played with language and sculptural elements to construct new meaning. Inspired by the wit of Dadaism, architectural theory, and avant-garde happenings, he analysed what makes each shoe iconic and deconstructed it into an \u003cstrong\u003eartistic assemblage\u003c\/strong\u003e, making \u003cstrong\u003eeach shoe into a piece of industrial design, a readymade sculpture, and a wearable all at once\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eICONS\u003c\/em\u003e traces Abloh's investigative, creative process through documentation of the \u003cstrong\u003eprototypes\u003c\/strong\u003e, \u003cstrong\u003eoriginal text messages\u003c\/strong\u003e from Abloh to Nike designers, and \u003cstrong\u003etreasures from the Nike archives\u003c\/strong\u003e. We find Swooshes sliced away from Air Jordans and reapplied with tape or thread, Abloh's typical text fragments in quotation marks on Air Force 1, and All Stars cut into pieces. We take a \u003cstrong\u003elook behind the scenes\u003c\/strong\u003e and witness Abloh's DIY approach, which gave each model in the \u003cstrong\u003eOff-White™ c\/o Nike collection\u003c\/strong\u003e its own unique touch. His deconstructive vocabulary is reflected in the \u003cstrong\u003eSwiss binding, which showcases an open spine\u003c\/strong\u003e and discloses the production of the book.\u003c\/p\u003e\n\n\u003cp\u003eThe book documents Abloh's cooperative way of working and reaffirms the power of print. For its design, Nike and Abloh partnered with the acclaimed \u003cstrong\u003eLondon-based design studio Zak Group\u003c\/strong\u003e. Together they conceived a two-part compendium, equal parts catalogue and conceptual toolbox. The first part of the book presents a \u003cstrong\u003evisual culture of sneakers\u003c\/strong\u003e, while a lexicon in the second part defines the \u003cstrong\u003ekey people, places, objects, ideas, materials, and scenes from which the project grew\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003eTexts by Nike's \u003cstrong\u003eNicholas Schonberger\u003c\/strong\u003e, writer \u003cstrong\u003eTroy Patterson\u003c\/strong\u003e, curator and historian \u003cstrong\u003eGlenn Adamson\u003c\/strong\u003e, and \u003cstrong\u003eVirgil Abloh\u003c\/strong\u003e himself frame the collaborative work within fashion and design history. A foreword by \u003cstrong\u003eHiroshi Fujiwara\u003c\/strong\u003e places the project within the historical continuum of Nike collaborators.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House Distribution","offers":[{"title":"Default Title","offer_id":45911058874604,"sku":"9783836585095","price":140.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9783836585095.jpg?v=1731893218","url":"https:\/\/bookhero.pro\/products\/virgil-abloh-nike-icons-by-virgil-abloh-9783836585095","provider":"Book Hero","version":"1.0","type":"link"}