{"product_id":"the-ultimate-question-20-revised-and-expanded-edition-by-fred-reichheld-9781422173350","title":"The Ultimate Question 2.0 (Revised and Expanded Edition)","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company's future: \u003cem\u003eWould you recommend us to a friend?\u003c\/em\u003e By asking customers this question, you generate a vital metric: your Net Promoter Score.\u003c\/p\u003e\n\n\u003cp\u003eIn the five years since the book was published, Net Promoter has transformed companies large and small, across industries and sectors. Far more than a metric, it constitutes a game-changing system and ethos that rivals Six Sigma in its power.\u003c\/p\u003e\n\n\u003cp\u003eIn this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46723944251628,"sku":"9781422173350","price":74.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9415243482694.jpg?v=1754702151","url":"https:\/\/bookhero.pro\/products\/the-ultimate-question-20-revised-and-expanded-edition-by-fred-reichheld-9781422173350","provider":"Book Hero","version":"1.0","type":"link"}