{"product_id":"the-successful-professional-photographer-by-roberto-valenzuela-9781681986104","title":"The Successful Professional Photographer","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eLearn how to confidently build a thriving and profitable career as a professional wedding or portrait photographer!\u003c\/p\u003e\n\n\u003cp\u003eFor nearly a decade, renowned wedding and portrait photographer Roberto Valenzuela has been sharing his vast knowledge and unique, systematic approach to making photographs as he has taught workshops around the world. He has written five critically acclaimed and bestselling books that cover composition, posing, lighting, and wedding photography (his \u003cem\u003ePicture Perfect\u003c\/em\u003e and \u003cem\u003eWedding Storyteller\u003c\/em\u003e series of books). He has helped countless photographers improve their craft.\u003c\/p\u003e\n\n\u003cp\u003eBut the truth is that you can create the most amazing photos... yet still have a failing business. And what's the point of being a great photographer if you can't build a career, pay your bills, and feed your family? In order to create a thriving business, you need a different kind of knowledge and a new set of tools to succeed. In \u003cem\u003eThe Successful Professional Photographer\u003c\/em\u003e, for the first time Roberto turns his focus on the business and marketing of your photography so that you can build and sustain a highly profitable business as a wedding and portrait photographer. Roberto shares all his hard-earned knowledge regarding finding clients, marketing and presenting your work, and getting paid what you deserve. Topics include:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eBest practices and strategies for Instagram, YouTube, and Facebook\u003c\/li\u003e\n  \u003cli\u003eBeing found through SEO\u003c\/li\u003e\n  \u003cli\u003ePromoting yourself and your work\u003c\/li\u003e\n  \u003cli\u003eThe role that testimonials and reviews play in your success\u003c\/li\u003e\n  \u003cli\u003eCreating long-term client relationships\u003c\/li\u003e\n  \u003cli\u003eForming personal connections with clients with promo videos\u003c\/li\u003e\n  \u003cli\u003eWhy you should feature your work in publications\u003c\/li\u003e\n  \u003cli\u003ePricing your work and the gentle art of the up-sell\u003c\/li\u003e\n  \u003cli\u003eUnderstanding and conveying the crucial importance of selling prints\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhile the photographs you create are the core of your work as a photographer—being exceptional at your craft is a must—that's only half of the formula you need for building and sustaining success. The other half of the formula is here, in \u003cem\u003eThe Successful Professional Photographer\u003c\/em\u003e. Implement the strategies and techniques outlined here, and you'll have everything you need to succeed and build a long, prosperous, fulfilling career as a wedding or portrait photographer.\u003c\/p\u003e\n\n\u003cp\u003eForeword by Luke Edmonson\u003c\/p\u003e\n\n\u003cp\u003eTABLE OF CONTENTS\u003c\/p\u003e\n\n\u003cp\u003ePart I: How to Stand Out\u003c\/p\u003e\n\n\u003cp\u003e\n  Chapter 1: Unleashing Instagram's Business Potential\u003cbr\u003e\n  Chapter 2: SEO for Portrait and Wedding Photographers\u003cbr\u003e\n  Chapter 3: Client Testimonials\u003cbr\u003e\n  Chapter 4: YouTube and Facebook Live Broadcasts\u003cbr\u003e\n  Chapter 5: The Effective Business Promo Video\u003cbr\u003e\n  Chapter 6: Featuring Your Work in Magazines and on Blogs\n\u003c\/p\u003e\n\n\u003cp\u003ePart II: How to Get Hired\u003c\/p\u003e\n\n\u003cp\u003e\n  Chapter 7: The Impact of First Impressions\u003cbr\u003e\n  Chapter 8: Understanding a Prospective Client's State of Mind\u003cbr\u003e\n  Chapter 9: Delivering a Skillful First Prospective Client Meeting\n\u003c\/p\u003e\n\n\u003cp\u003ePart III: How to Make Money\u003c\/p\u003e\n\n\u003cp\u003e\n  Chapter 10: The Perceived-Value Tier System\u003cbr\u003e\n  Chapter 11: Client-Centric Pricing Strategy\u003cbr\u003e\n  Chapter 12: Anchored Collections Sales Method\u003cbr\u003e\n  Chapter 13: A La Carte Sales Method\u003cbr\u003e\n  Chapter 14: Final Design and Presentation\n\u003c\/p\u003e\n\n\u003cp\u003eConclusion\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47600449126636,"sku":"9781681986104","price":84.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781681986104-the-successful-professional-photographer.jpg?v=1777988728","url":"https:\/\/bookhero.pro\/products\/the-successful-professional-photographer-by-roberto-valenzuela-9781681986104","provider":"Book Hero","version":"1.0","type":"link"}