{"product_id":"the-pocket-universal-principles-of-color-by-maggie-maggio-9780760393840","title":"The Pocket Universal Principles of Color","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eThe Pocket Universal Principles of Color\u003c\/em\u003e presents 100 core concepts and guidelines that are critical to the successful use of colour in a handy pocket-size version.\u003c\/p\u003e\n\n\u003cp\u003eRichly illustrated and easy to navigate, this comprehensive, cross-disciplinary overview of colour is organised alphabetically, allowing principles to be easily and quickly referenced. The book pairs clear explanations of every topic with visual examples of it applied in theory and in practice. For those interested in addressing a specific colour challenge or application problem, the principles are also indexed by pathways based on nine topics of colour study: light, order, communication, object, mixture, application, observer, composition, and history.\u003c\/p\u003e\n\n\u003cp\u003eExplore a diverse array of colour principles, including:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eAdditive Mixture\u003c\/li\u003e\n    \u003cli\u003eBezold Effects\u003c\/li\u003e\n    \u003cli\u003eHarmony\u003c\/li\u003e\n    \u003cli\u003ePointillism\u003c\/li\u003e\n    \u003cli\u003eNewton's Opticks\u003c\/li\u003e\n    \u003cli\u003eRayleigh Scattering\u003c\/li\u003e\n    \u003cli\u003eTransparency Effect\u003c\/li\u003e\n    \u003cli\u003eWarm and Cool\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eEach principle is presented in a two-page format: The left-hand page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use. Side notes, which appear to the right of the text, provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.\u003c\/p\u003e\n\n\u003cp\u003eWhether in a branding campaign or a healthcare facility, a product's packaging, or a software user interface, the colour we see is the culmination of many concepts and practices brought together from a variety of disciplines to increase appeal, influence perception, and enhance usability.\u003c\/p\u003e\n\n\u003cp\u003eBy considering these concepts and examples, you can learn to make more informed and ultimately better colour decisions. This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their understanding of and expertise in colour.\u003c\/p\u003e\n\n\u003cp\u003eThe titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47341382271212,"sku":"9780760393840","price":29.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/19866583482458.jpg?v=1772190658","url":"https:\/\/bookhero.pro\/products\/the-pocket-universal-principles-of-color-by-maggie-maggio-9780760393840","provider":"Book Hero","version":"1.0","type":"link"}