{"product_id":"the-personal-mba","title":"The Personal MBA","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eThe Personal MBA\u003c\/i\u003e by Josh Kaufman is an essential guide for anyone aspiring to master the core principles of business without the financial burden and time investment required by traditional business schools. In this comprehensive volume, Kaufman delivers a wealth of knowledge drawn from the best business books, courses, and experience to give readers a crystal-clear introduction to business fundamentals.\u003c\/p\u003e\n\n\u003cp\u003eCelebrating its 10th anniversary edition, \u003ci\u003eThe Personal MBA\u003c\/i\u003e continues to underscore the idea that true leaders shape their own destinies rather than relying solely on formal education. With an emphasis on practicality over academic theories, Kaufman addresses the growing impracticality of MBA degrees from elite institutions like Harvard and Wharton. Today’s business environment demands real-world skills that go beyond the traditional PowerPoint presentations and outdated models taught in many MBA programs.\u003c\/p\u003e\n\n\u003cp\u003eSince its initial publication, \u003ci\u003eThe Personal MBA\u003c\/i\u003e has been a game-changer, providing hundreds of thousands of readers with powerful business insights. Kaufman introduces readers to crucial topics such as entrepreneurship, marketing, sales, negotiation, operations, productivity, and systems design—all distilled into easily digestible concepts.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eThe Personal MBA\u003c\/b\u003e explains key ideas such as:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cb\u003eThe Iron Law of the Market:\u003c\/b\u003e Understand why the success of any business is limited by the size and quality of the market it serves, and learn strategies to identify large, eager markets.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eThe 12 Forms of Value:\u003c\/b\u003e Discover that products and services are just two of the twelve ways you can create and deliver value to your customers, expanding your approach to generating business success.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eOption Fatigue:\u003c\/b\u003e Learn why offering consumers three choices instead of thirty increases the likelihood of a purchase, and how to apply this principle to streamline your sales strategy.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eEntropy:\u003c\/b\u003e Find out why over-focusing on creating new products and systems can lead to business failure, and how to maintain a balance that keeps your business resilient and adaptive.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith \u003ci\u003eThe Personal MBA\u003c\/i\u003e, you can bypass years of inefficacious group work, convoluted financial models, and substantial student loans. Instead, you will acquire the vital skills and tools necessary to stand among today's business leaders. This book is your ticket to acquiring a world-class business education that is both accessible and impactful, empowering you to achieve your entrepreneurial goals with confidence and competence.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":45747685064940,"sku":"9780670919536","price":24.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780670919536.jpg?v=1726705096","url":"https:\/\/bookhero.pro\/products\/the-personal-mba","provider":"Book Hero","version":"1.0","type":"link"}