{"product_id":"the-other-side-of-innovation-by-chris-trimble-9781422166963","title":"The Other Side of Innovation","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn this book, the authors argue that the most successful everyday innovators break down the process into six manageable steps:\u003c\/p\u003e\n\n\u003cp\u003e1. Divide the labour;\u003cbr\u003e\n2. Assemble the dedicated team;\u003cbr\u003e\n3. Manage the partnership;\u003cbr\u003e\n4. Formalise the experiment;\u003cbr\u003e\n5. Break down the hypothesis;\u003cbr\u003e\n6. Seek the truth.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eThe Other Side of Innovation\u003c\/i\u003e codifies this staged approach in a variety of contexts. It delivers a proven step-by-step guide to executing (launching, managing, and measuring) more modest but necessary innovations within large firms without disrupting their bread-and-butter business.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46723855876332,"sku":"9781422166963","price":74.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/179bdfa3be4002a505f1f08f64d3581a.jpg?v=1754914521","url":"https:\/\/bookhero.pro\/products\/the-other-side-of-innovation-by-chris-trimble-9781422166963","provider":"Book Hero","version":"1.0","type":"link"}