{"product_id":"the-innovation-formula-by-dr-amantha-imber-9780730326663","title":"The Innovation Formula","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eA practical guide to innovation strategies based on fact, not feeling. \u003ci\u003eThe Innovation Formula\u003c\/i\u003e delivers strategies for building a culture where innovation can thrive, based on actual scientific research.\u003c\/p\u003e\n\n\u003cp\u003eAuthor Amantha Imber holds a PhD in organisational psychology and has been called upon by a multinational roster of forward-thinking companies—such as Google, Disney, LEGO, and Virgin—to improve innovation at all levels. In this book, she shares her strategies and helps you tap into a substantial body of scientific research to help further innovative practice within your own company.\u003c\/p\u003e\n\n\u003cp\u003eFor example, rewarding failed innovations can actually be a critical aspect of building an innovation culture. It's rarely done, but it fosters creative thought by signalling to people that failure is tolerated and is a necessary ingredient in the pursuit of innovation. This kind of practical, easily implemented strategy is the lynchpin of cultural change.\u003c\/p\u003e\n\n\u003cp\u003eThis guide shares fourteen separate, yet interconnected strategies for improving your company's innovation culture, and provides illustrative examples of real-world companies who are putting these plans into action.\u003c\/p\u003e\n\n\u003cp\u003eBusiness innovation guides tend to focus on how one company does it. But it's not your company, and just because it worked for Google or Apple doesn't mean that it's right for you. This book is different; these techniques are based on science, not gut feeling, and can apply to any organisation, at any level.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eDelve into the science behind successful culture shift\u003c\/li\u003e\n    \u003cli\u003eFor best results, reward innovation, whether or not it succeeds\u003c\/li\u003e\n    \u003cli\u003eLearn the critical elements that foster organisation-wide creativity\u003c\/li\u003e\n    \u003cli\u003eImplement practical strategies based on evidence, not anecdotes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFostering a culture of innovation means making your company a safe space for new ideas. Over 95% of business leaders surveyed get it wrong, because intuition cannot compete with data. \u003ci\u003eThe Innovation Formula\u003c\/i\u003e gives you a science-based framework for turning your organisation into one where innovation survives and thrives.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855008157932,"sku":"9780730326663","price":57.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/7078b320f252aece11c633b0578cefa4.jpg?v=1759262605","url":"https:\/\/bookhero.pro\/products\/the-innovation-formula-by-dr-amantha-imber-9780730326663","provider":"Book Hero","version":"1.0","type":"link"}