{"product_id":"the-first-mile-by-scott-d-anthony-9781422171769","title":"The First Mile","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe first mile—that critical time when an idea moves from concept to paper to market, the real world, where it will fly or fail, and maybe take a company with it. It's a perilous place, with hidden traps and seemingly never-ending roadblocks that slow innovators in companies both big and small. This book is your guide through this risky terrain.\u003c\/p\u003e\n\n\u003cp\u003eWritten by Innosight's Scott D. Anthony (\u003ci\u003eThe Innovator's Guide to Growth, The Little Black Book of Innovation\u003c\/i\u003e), \u003ci\u003eThe First Mile\u003c\/i\u003e compiles and orders hard-won lessons for anyone given charge of an innovation initiative.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46723684303084,"sku":"9781422171769","price":54.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9399433482694.jpg?v=1754684814","url":"https:\/\/bookhero.pro\/products\/the-first-mile-by-scott-d-anthony-9781422171769","provider":"Book Hero","version":"1.0","type":"link"}