{"product_id":"the-experimentation-field-book-by-elizabeth-chen-9780231214179","title":"The Experimentation Field Book","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eExperimentation is an essential part of innovation. It is the link between generating new ideas and putting them into practice. We are constantly experimenting in our daily lives, and organisations place great value on testing new products, services, and strategies. Yet there is a shortage of actionable guidance on how to design and execute high-quality experiments for practical purposes.\u003c\/p\u003e\n\n\u003cp\u003eThis book is a hands-on manual for crafting and conducting useful experiments in real-life settings. It guides readers from any background or discipline through the fundamentals of identifying testable ideas, selecting an evidence base, prototyping, and testing, building users' skill sets and channelling their creativity through an interactive, exercise-oriented format.\u003c\/p\u003e\n\n\u003cp\u003eThe book details a step-by-step framework, with user-friendly instructions and a case study illustrating the process at work at each step, as well as templates for readers to customise in their own projects. It draws on design thinking as well as other practical business approaches.\u003c\/p\u003e\n\n\u003cp\u003eFrom the classroom to the practice world, \u003cem\u003eThe Experimentation Field Book\u003c\/em\u003e is a vital toolkit for all problem solvers and innovators seeking to address today's pressing challenges.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854993674476,"sku":"9780231214179","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780231214179.jpg?v=1759259970","url":"https:\/\/bookhero.pro\/products\/the-experimentation-field-book-by-elizabeth-chen-9780231214179","provider":"Book Hero","version":"1.0","type":"link"}