{"product_id":"the-cold-start-problem","title":"The Cold Start Problem","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eFrom Airbnb to Uber, a revelatory exploration of how hidden networks can turbo-charge businesses - from one of Silicon Valley's best-respected investors.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e'A true Silicon Valley insider'\u003c\/em\u003e Wired\u003c\/p\u003e\n\n\u003cp\u003eWhy do some products take off? And what can we learn from them?\u003c\/p\u003e\n\n\u003cp\u003eThe hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.\u003c\/p\u003e\n\n\u003cp\u003eNow, one of Silicon Valley's most esteemed investors uncovers how any product can surmount the cold start problem - by harnessing the hidden power of network effects. Drawing on interviews with the founders of Uber, LinkedIn, Airbnb, and Zoom, Andrew Chen reveals how any start-up can launch, scale and thrive.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":45693101310188,"sku":"9781847942791","price":30.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/3d58aa4909dfdc1664abe39aaea8d5ec.jpg?v=1794521019","url":"https:\/\/bookhero.pro\/products\/the-cold-start-problem","provider":"Book Hero","version":"1.0","type":"link"}