{"product_id":"the-business-book-by-dk-9780241696071","title":"The Business Book","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDK's best-selling guide to the \"big ideas\" of business - now fully revised and updated.\u003c\/p\u003e\n\n\u003cp\u003eHow can you create a successful brand? What makes a great business leader? Why do some firms fail while others prosper?\u003c\/p\u003e\n\n\u003cp\u003eExplaining the key ideas in the field of business in a clear and simple way, \u003cem\u003eThe Business Book\u003c\/em\u003e answers these questions and more besides, and is the perfect introduction to the subject. Untangling knotty concepts and shedding light on abstract theories, entries unpack each complex idea with a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Business Book\u003c\/em\u003e is a plain-speaking visual guide to the most important principles within the field, from competition-based theory and critical-path analysis to market-mapping and the MABA matrix, demystifying the work of seminal business thinkers from Bruce Tuckman and his \"five stages\" for team organization to Michael Porter and his \"five forces\" model.\u003c\/p\u003e\n\n\u003cp\u003eFully revised and updated with eight pages of brand-new content, including entries on disruptors and external shocks (such as the Covid-19 pandemic) and models of \"hybrid\" working, \u003cem\u003eThe Business Book\u003c\/em\u003e is an inspiring and comprehensive introduction to a truly fascinating and ever-relevant subject.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":47269589778668,"sku":"9780241696071","price":65.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/c0bd88e60765a635ae49a82fb394118e.jpg?v=1769985850","url":"https:\/\/bookhero.pro\/products\/the-business-book-by-dk-9780241696071","provider":"Book Hero","version":"1.0","type":"link"}