{"product_id":"the-brand-mapping-strategy-by-karen-tiber-leland-9781599185897","title":"The Brand Mapping Strategy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eIf You Don't Define Your Brand, Someone Else Will Define It for You\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eSharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default. This enables them to gain greater influence in their industries and companies, and become thought leaders in their fields.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Brand Mapping Strategy\u003c\/em\u003e uses proven strategies, best practices, and anecdotes from real-life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eDevelop an overall blueprint for their brand using the Brand Mapping Process\u003c\/li\u003e\n    \u003cli\u003eDetermine which online tactics (and in what combination) will work for their brand\u003c\/li\u003e\n    \u003cli\u003eExpand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large\u003c\/li\u003e\n    \u003cli\u003eBecome a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation\u003c\/li\u003e\n    \u003cli\u003eLeverage content effectively and efficiently to build their brand\u003c\/li\u003e\n    \u003cli\u003eDevelop a marketing and social media strategy using the right platform\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46998665036012,"sku":"9781599185897","price":57.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/10135943482757.jpg?v=1763225351","url":"https:\/\/bookhero.pro\/products\/the-brand-mapping-strategy-by-karen-tiber-leland-9781599185897","provider":"Book Hero","version":"1.0","type":"link"}