{"product_id":"the-automatic-customer-by-john-warrillow-9780241247006","title":"The Automatic Customer","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe essential blueprint for turning customers into subscribers\u003c\/p\u003e\n\n\u003cp\u003eThe lifeblood of your business is repeat customers. But customers can be fickle, and competitors are ruthless. So how do you ensure a steady flow of business? The secret is finding and keeping automatic customers.\u003c\/p\u003e\n\n\u003cp\u003eThese days, virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business.\u003c\/p\u003e\n\n\u003cp\u003eWhether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 per cent of sales growth, \u003cem\u003eThe Automatic Customer\u003c\/em\u003e will be your secret weapon.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46337666744556,"sku":"9780241247006","price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/24269393482273.jpg?v=1743712404","url":"https:\/\/bookhero.pro\/products\/the-automatic-customer-by-john-warrillow-9780241247006","provider":"Book Hero","version":"1.0","type":"link"}