{"product_id":"techno-cultural-rivalry-by-frank-trommler-9781836952732","title":"Techno-Cultural Rivalry","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eAt the turn of the twentieth century, the United States and Germany were seen as rivals in a “race for modernity,” each pursuing distinct visions of the future. America’s image as a technological pioneer reshaped European self-perception, while Germany asserted its own path through science, engineering, and a far-reaching reform of design, architecture, and applied arts.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eTechno-Cultural Rivalry\u003c\/em\u003e explores the cultural encounters and confrontations between 1880 and the 1930s, moving beyond familiar narratives of Fordism and Taylorism to reveal technology as a dynamic cultural force. By tracing the adoption of German science in the United States, the American endeavors of conceptualising technology in the search for a genuine American culture, and the German fascination and critique of “Americanism” in the Weimar republic, it offers new perspectives on transatlantic modernity.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47934261592300,"sku":"9781836952732","price":411.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/afb377fabf86cc8607f8d4d896bd0912.jpg?v=1783909407","url":"https:\/\/bookhero.pro\/products\/techno-cultural-rivalry-by-frank-trommler-9781836952732","provider":"Book Hero","version":"1.0","type":"link"}