{"product_id":"strategy","title":"Strategy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eStrategy: A History\u003c\/em\u003e by Sir Lawrence Freedman is a comprehensive exploration of the art and science of strategy, examining its evolution across a wide array of contexts, from military and political arenas to corporate and global spheres. Freedman invites readers on a historical journey, showcasing how strategic thought has been a fundamental aspect of human endeavours, influencing actions and decisions from ancient times to the modern day.\u003c\/p\u003e\n\n\u003cp\u003eSelected as a Financial Times Best Book of 2013, this authoritative volume delves into the rich tapestry of strategic thinking, starting from its rudimentary roots in animal behaviour, as seen in primate social structures. It progresses to the legendary tales of Achilles and Odysseus in \u003cem\u003eThe Iliad\u003c\/em\u003e, capturing the mythological foundations of strategic planning. Further, it traverses through the classic doctrines of Sun Tzu and Machiavelli and the groundbreaking wartime strategies of Baron Henri de Jomini and Carl von Clausewitz. In modern times, the book highlights the strategic innovations of Peter Drucker and Alfred Sloan in the corporate world, securing its relevance for contemporary strategists.\u003c\/p\u003e\n\n\u003cp\u003eFreedman probes the essential question central to strategy: is it truly feasible to mould and direct our surroundings, or are we merely at the mercy of uncontrollable external elements? The narrative underscores the inherent unpredictability of strategic environments—fraught with random events, adversarial interventions, and allies' blunders—making strategy a continuous challenge brimming with uncertainty and intrigue.\u003c\/p\u003e\n\n\u003cp\u003eThe text illustrates that a strategy is rarely a straightforward path from one predictably defined situation to another. Instead, it is an adaptable and evolving framework responsive to unfolding circumstances. This adaptability, as Freedman demonstrates, is necessary as actors—be they armies, businesses, or nations—navigate through a succession of unforeseen conditions, each provoking a reevaluation of the strategic plan and its intended outcomes.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eStrategy: A History\u003c\/em\u003e offers a sweeping overview of seminal strategic theories throughout history. From David's tactical deception against Goliath to the contemporary application of game theory in economics, Freedman's work serves as a masterclass, distilling a lifetime of contemplations on the essence of strategy into a single, indispensable volume.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Ingram Book Company","offers":[{"title":"Default Title","offer_id":45799052476652,"sku":"9780190229238","price":77.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780190229238.jpg?v=1728221763","url":"https:\/\/bookhero.pro\/products\/strategy","provider":"Book Hero","version":"1.0","type":"link"}