{"product_id":"soft-power-by-joseph-nye-9781586483067","title":"Soft Power","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eJoseph Nye coined the term \u003cem\u003esoft power\u003c\/em\u003e to describe a nation's ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of its culture, political ideals, and policies.\u003c\/p\u003e\n\n\u003cp\u003eHard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. But as a new administration—whether Republican or Democrat—maps out its foreign policy, Nye emphasizes the importance of husbanding our military power and nurturing our soft power.\u003c\/p\u003e\n\n\u003cp\u003eIt is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help the United States deal with critical global issues that require multilateral cooperation. America needs to move in a new direction. Isn't it time that we listened to the guidance of one of our foremost foreign policy experts and put his ideas into action?\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46849963720940,"sku":"9781586483067","price":34.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/23536593482752.jpg?v=1759068455","url":"https:\/\/bookhero.pro\/products\/soft-power-by-joseph-nye-9781586483067","provider":"Book Hero","version":"1.0","type":"link"}