{"product_id":"smashvertising-by-drew-eric-whitman-9781632652065","title":"Smashvertising","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eFrom Drew Eric Whitman (aka 'Dr. Direct!'), the bestselling author of \u003ci\u003eCashvertising\u003c\/i\u003e, comes a fun and accessible graphic novel on consumer psychology. \u003ci\u003eSmashvertising\u003c\/i\u003e is a heavy-content, real-world business seminar in graphic-novel style, created especially for today's video-dominant learners to show what pushes consumers to react—and buy.\u003c\/p\u003e\n\n\u003cp\u003eNo matter what you sell—or how you sell it—this practical, visual book will reveal scores of powerful techniques about advertising psychology that top-gun ad pros use to persuade people to buy, buy, buy like crazy. Whether you're a traditional retailer or running your business via social media, \u003ci\u003eSmashvertising\u003c\/i\u003e will teach you how to write and design ads that consumers can't resist. Presented as a real-world business seminar in graphic-novel style, \u003ci\u003eSmashvertising\u003c\/i\u003e has been created especially for today's video-dominant learners to show what pushes consumers to react—and buy.\u003c\/p\u003e\n\n\u003cp\u003eThe fact is, your 'sucky' ads contain invisible mistakes—such as ambiguous headlines or bad design—that affect your readers on an unconscious level. Result? They don't buy...and you wonder why! Stop the insanity! Instead, harness the effective methods of consumer psychology, proven through decades of experimentation and hundreds of millions of dollars of real-world testing. With \u003ci\u003eSmashvertising\u003c\/i\u003e you'll learn:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003ehow to write bulletproof ad copy like today's hottest online marketing experts\u003c\/li\u003e\n    \u003cli\u003ehow to use consumer psychology to crank out fiery ads, emails, websites, and more\u003c\/li\u003e\n    \u003cli\u003ehow to smoke your competition using direct-response concepts proven over decades with real-world experimentation\u003c\/li\u003e\n    \u003cli\u003ethe exact best days and times to send emails for maximum response\u003c\/li\u003e\n    \u003cli\u003ehow to ethically use psychology to motivate people to click that BUY button and pull out their credit cards\u003c\/li\u003e\n    \u003cli\u003esocial media tricks for writing personally magnetic headlines\u003c\/li\u003e\n    \u003cli\u003ehow to use price hooks to instantly boost ad readership\u003c\/li\u003e\n    \u003cli\u003eand \u003ci\u003eso much more\u003c\/i\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46451618414828,"sku":"9781632652065","price":32.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/7768143482769.jpg?v=1747573821","url":"https:\/\/bookhero.pro\/products\/smashvertising-by-drew-eric-whitman-9781632652065","provider":"Book Hero","version":"1.0","type":"link"}