{"product_id":"small-is-the-new-big","title":"Small is the New Big","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eSmall is the New Big\u003c\/em\u003e by Seth Godin is a lively, thought-provoking collection designed to ignite creativity and action in the business world. Renowned for his captivating and innovative perspective, Godin compiles over 180 compelling riffs, each one a spark to inspire you and your colleagues to tap into your latent potential and transform your professional landscape.\u003c\/p\u003e\n\n\u003cp\u003eThis book is a treasure trove of insights from one of today's most influential business minds. Seth Godin brings together his most provocative short pieces from his pioneering blog, alongside his popular columns from \u003ci\u003eFast Company\u003c\/i\u003e magazine and select short e-books penned in recent years. Renowned for challenging conventional wisdom, Godin's collected works address a variety of pertinent topics, each piece brimming with actionable insights and contrarian wisdom.\u003c\/p\u003e\n\n\u003cp\u003eInside, you'll discover gems such as:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\u003cem\u003eClinging to Your Job Title?\u003c\/em\u003e\u003c\/li\u003e\n    \u003cli\u003e\u003cem\u003eThe Persistence of Really Bad Ideas\u003c\/em\u003e\u003c\/li\u003e\n    \u003cli\u003e\u003cem\u003eThe Seduction of 'Good Enough'\u003c\/em\u003e\u003c\/li\u003e\n    \u003cli\u003e\u003cem\u003eJudging a Book by Its Cover\u003c\/em\u003e\u003c\/li\u003e\n    \u003cli\u003e\u003cem\u003eDo Less\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eSmall is the New Big\u003c\/em\u003e is more than a collection of ideas; it's a manual for pushing past the mundane and the safe to venture into extraordinary possibilities. In his introduction, Godin passionately states, 'I'm certain that you're smart enough to see the stuff you've always wanted to do buried deep inside one of these riffs. And I'm betting that once inspired, you'll actually make something happen.' This assertion sets the tone for a book filled with humour, wisdom, and motivation.\u003c\/p\u003e\n\n\u003cp\u003ePrepare to rethink business norms, challenge the status quo, and be inspired to make meaningful changes. Whether you're a seasoned professional or an aspiring entrepreneur, this book will resonate deeply, offering fresh perspectives and bold strategies that can transform both your career and your life's work.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":45693229990124,"sku":"9780141030531","price":39.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780141030531.jpg?v=1725594370","url":"https:\/\/bookhero.pro\/products\/small-is-the-new-big","provider":"Book Hero","version":"1.0","type":"link"}