{"product_id":"same-as-ever","title":"Same as Ever","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhen planning for the future, we often ask, \"What will the economy be doing this time next year?\" Or, \"What will be different ten years from now?\"\u003c\/p\u003e\n\n\u003cp\u003eBut forecasting is hard. The important events that will shape the future are inherently unpredictable.\u003c\/p\u003e\n\n\u003cp\u003eInstead, we should be asking a different question:\u003c\/p\u003e\n\n\u003cp\u003eWhat will be the same ten years from now?\u003c\/p\u003e\n\n\u003cp\u003eWhat will be the same one hundred years from now?\u003c\/p\u003e\n\n\u003cp\u003eKnowledge of the things that never change is more useful, and more important, than an uncertain prediction of an unknowable future.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eSame As Ever\u003c\/em\u003e, bestselling author Morgan Housel shares 24 short stories about the ways that life, behaviour, and business will always be the same.\u003c\/p\u003e\n\n\u003cp\u003eArmed with this knowledge of the unchanging, you will have a powerful new ability to think about risk, opportunity, and how to navigate the uncertainty of the future.\u003c\/p\u003e\n\n\u003cp\u003eAs you see familiar themes repeat again and again in the years ahead, you'll find yourself nodding and saying, \"Yep, same as ever.\"\u003c\/p\u003e\n\n\u003cp\u003ePraise for the book:\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMorgan Housel has done it again. \u003cem\u003eSame as Ever\u003c\/em\u003e brims with wisdom and wit, and Housel has an ingenious way of selecting the perfect, unforgettable story to drive home timeless lessons about money, life, storytelling, ambition, and satisfaction. This little book contains a library's worth of wisdom.\u003c\/em\u003e - The Atlantic\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eConcepts that, the sooner you get them, the sooner you'll start living a richer and more rewarding life.\u003c\/em\u003e - Scott Galloway, Professor of Marketing at NYU Stern and bestselling author of \u003cem\u003eAdrift\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eWant to understand the changing world? Start with what stays the same. That's the amazing conclusion of Morgan Housel's fascinating, useful, and highly-entertaining book.\u003c\/em\u003e - Arthur C. Brooks, Professor, Harvard Kennedy School and Harvard Business School, and #1 New York Times bestselling author\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis book is both profoundly thoughtful, almost impossible to put down, and really important. Housel explains how so much of what determines our fate is random, seemingly hanging from a thread - and yet, there are also universal truths that have stayed consistent over centuries. What Housel shows is how to find them.\u003c\/em\u003e - Bethany McLean, Bestselling coauthor of \u003cem\u003eThe Smartest Guys in the Room\u003c\/em\u003e and \u003cem\u003eAll the Devils are Here\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Macmillan Publishers New Zealand Ltd","offers":[{"title":"Default Title","offer_id":45719396942060,"sku":"9781804091050","price":27.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781804091050.jpg?v=1726125550","url":"https:\/\/bookhero.pro\/products\/same-as-ever","provider":"Book Hero","version":"1.0","type":"link"}