{"product_id":"reputation-analytics-by-daniel-diermeier-9780226029627","title":"Reputation Analytics","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA scientific approach to corporate reputation from the field’s leading scholar.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003ePublic opinion is a core factor of any organisation’s success—and sometimes its failings. Whether through crisis, mismanagement, or sudden shifts in public sensibility, an organisation can run afoul in the span of a Tweet.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eReputation Analytics\u003c\/i\u003e, Daniel Diermeier offers the first rigorous analytical framework for understanding and managing corporate reputation and public perception. Drawing on his expertise as a political scientist and management scholar, Diermeier incorporates lessons from game theory, psychology, and text analytics to create a methodology that has immediate application in both scholarship and practice.\u003c\/p\u003e\n\n\u003cp\u003eA milestone work from one of social science’s most eminent scholars, \u003ci\u003eReputation Analytics\u003c\/i\u003e unveils an advanced understanding of an elusive topic, resulting in an essential guide for academics and readers across industries.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854808764652,"sku":"9780226029627","price":85.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/75e85b39f6f253b2b441e28280a1cf0a.jpg?v=1759264699","url":"https:\/\/bookhero.pro\/products\/reputation-analytics-by-daniel-diermeier-9780226029627","provider":"Book Hero","version":"1.0","type":"link"}