{"product_id":"reaching-the-chasm-by-edward-amoroso-9780231219839","title":"Reaching the Chasm","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eOne of the greatest challenges facing any start-up is “crossing the chasm”: bridging the gap between early adopters and mass-market buyers. Yet many promising businesses struggle even to reach the chasm. Often, founders leap in with money and a dream only to hit a wall. How can start-up founders diagnose and fix problems in order to arrive at this critical point?\u003c\/p\u003e\n\n\u003cp\u003eEdward G. Amoroso provides an indispensable guide for start-ups looking to get off the ground and scale up to the next level. Getting to the chasm, as he illustrates through dozens of real-world case studies, requires long-term vision. Founders must focus on their core belief system—not simply what they do but why they are in business in the first place. Buyers connect with start-ups based on shared beliefs, and any founding team that does not understand this secret will struggle to build relationships with customers.\u003c\/p\u003e\n\n\u003cp\u003eAmoroso shares field-tested guidance for businesses in different spaces and stages on crafting a compelling message, understanding customers, benchmarking against competitors, and leveraging what makes a company irreplaceable.\u003c\/p\u003e\n\n\u003cp\u003eFor founders, venture capital teams, private equity firms, investors, and readers with an interest in entrepreneurship, \u003ci\u003eReaching the Chasm\u003c\/i\u003e is the roadmap for early-stage start-up success.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46871456121068,"sku":"9780231219839","price":98.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/8255093482270.jpg?v=1759881270","url":"https:\/\/bookhero.pro\/products\/reaching-the-chasm-by-edward-amoroso-9780231219839","provider":"Book Hero","version":"1.0","type":"link"}