{"product_id":"profit-from-the-core-by-chris-zook-9781422131114","title":"Profit from the Core","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhen \u003ci\u003eProfit from the Core\u003c\/i\u003e was published in 2001, it became an international bestseller, helping hundreds of companies find their way back to profitable growth after the bursting of the Internet bubble.\u003c\/p\u003e\n\n\u003cp\u003eThe 2007 global financial meltdown reaffirmed the perils of pursuing heady growth through untested strategies, as firms in industries from finance to retailing to automobiles strayed too far from their core businesses and suffered the consequences.\u003c\/p\u003e\n\n\u003cp\u003eIn this updated edition of \u003ci\u003eProfit from the Core\u003c\/i\u003e, authors Chris Zook and James Allen show that a renewed focus on the core is more critical than ever as firms seek to rebuild their competitive advantage coming out of the downturn. They demonstrate that a strong core will be the foundation for successful expansion as the economy recovers.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46722482634988,"sku":"9781422131114","price":74.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/8992883482694.jpg?v=1754647452","url":"https:\/\/bookhero.pro\/products\/profit-from-the-core-by-chris-zook-9781422131114","provider":"Book Hero","version":"1.0","type":"link"}