{"product_id":"product-development-and-management-body-of-knowledge-by-allan-anderson-9781119829942","title":"Product Development and Management Body of Knowledge","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eProduct Development and Management Body of Knowledge\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eFully-updated Third Edition of the leading study resource for PDMA’s New Product Development Professional certification exam\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe newly revised and updated Third Edition of \u003ci\u003ePDMA Body of Knowledge\u003c\/i\u003e (BoK) provides a singular reference for anyone currently involved in, or planning a career in product management and product innovation. It describes a proven framework for product innovation which is applicable to a wide cross-section of product and service industries at various levels of an organisation. It is also the basis for candidates studying for PDMA’s New Product Development Professional (NPDP) certification examination.\u003c\/p\u003e\n\n\u003cp\u003eThe guide is divided into seven chapters, consistent with the seven product innovation topics used as a basis for the NPDP examination: management, strategy, portfolio, process, design and development, market research, and culture \u0026amp; teams.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003ePDMA Body of Knowledge\u003c\/i\u003e includes detailed coverage of topics including:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eThe key factors that lead to successful product innovation management.\u003c\/li\u003e\n    \u003cli\u003eThe importance of strategy to product innovation success, hierarchy of strategies, and establishing the organisation’s direction via vision, mission, values, and more.\u003c\/li\u003e\n    \u003cli\u003eThe role of portfolio management in selection of the right product innovation projects for an organisation.\u003c\/li\u003e\n    \u003cli\u003eDescription of various product innovation processes and the pros and cons of each.\u003c\/li\u003e\n    \u003cli\u003eThe application of tools and techniques at various stages of the design and development process.\u003c\/li\u003e\n    \u003cli\u003eThe application of market research throughout product innovation.\u003c\/li\u003e\n    \u003cli\u003eThe importance of the right culture and team development.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe material provided can be applied to the full range of product development projects included in most company portfolios, such as new products or services, line extensions, cost reductions, and product or service improvements.\u003c\/p\u003e\n\n\u003cp\u003eThis newly revised and updated Third Edition includes new case studies, examples, and chapter exercises, along with sample NPDP examination questions.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003ePDMA Body of Knowledge\u003c\/i\u003e is an essential study resource for those studying for PDMA’s NPDP exam. The text is also highly valuable to product management professionals, consultants, instructors, and students seeking to increase their knowledge base.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eThe Product Development and Management Association (PDMA)\u003c\/b\u003e is a global community of thousands of members whose skills, expertise, and experience power the most recognised and respected innovative companies in the world. PDMA’s unique triad of members include product development and management practitioners, academics, and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organisational issues, and portfolio management.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854788219116,"sku":"9781119829942","price":108.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119829942.jpg?v=1759254859","url":"https:\/\/bookhero.pro\/products\/product-development-and-management-body-of-knowledge-by-allan-anderson-9781119829942","provider":"Book Hero","version":"1.0","type":"link"}