{"product_id":"printing-colors-in-graphic-design-by-various-9789881470423","title":"Printing Colors In Graphic Design","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eColour has the ability to instantly transform the look and feel of a graphic. In printing, there are two main colour systems that are used in producing colour in print: CMYK and PMS.\u003c\/p\u003e\n\n\u003cp\u003eCMYK is a subtractive colour model which works by masking colours on a light background. PMS, or Pantone Matching System, is used for producing spot colours accurately. Together they are able to achieve almost any desired effect through complementary systems.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003ePrinting Colors In Graphic Design\u003c\/em\u003e demystifies their use while providing a breathtaking display of colour in print by some of the world's most talented designers.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47487467159788,"sku":"9789881470423","price":44.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/e3fcb554ff0c4ee75d67ee75d98f8998.jpg?v=1775776352","url":"https:\/\/bookhero.pro\/products\/printing-colors-in-graphic-design-by-various-9789881470423","provider":"Book Hero","version":"1.0","type":"link"}