{"product_id":"passionomics-by-raja-rajamannar-9781394450534","title":"Passionomics","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eA groundbreaking new framework for business leaders and policymakers\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003ePassionomics\u003c\/i\u003e, Raja Rajamannar introduces an original intellectual framework that equips CEOs, CMOs, strategists, boards, and policymakers with a new lens for driving growth, innovation, and enduring customer loyalty. Where behavioural economics examines how individuals make decisions, Passionomics reveals how collective passion — the synchronized intensity of millions of people acting in concert — moves markets, reshapes industries, and creates extraordinary value for the organisations and institutions that learn to harness it.\u003c\/p\u003e\n\n\u003cp\u003eRajamannar makes the case through vivid, real-world phenomena every leader recognises but few have truly decoded: the economic waves generated by a Taylor Swift tour, the industry-wide momentum of Formula 1, the societal mobilisation of the FIFA World Cup and the Olympic Games. These are not anecdotes. They are windows into a dynamic that, once understood, becomes a deliberate strategic advantage — one that transforms how companies build brands, design products, earn loyalty, and compete, and how policymakers shape economies, cities, and public life.\u003c\/p\u003e\n\n\u003cp\u003eBusiness leaders and policymakers will discover:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eA new strategic framework — Passionomics — that explains how collective intensity operates as a distinct and powerful dynamic separate from individual behaviour\u003c\/li\u003e\n  \u003cli\u003eWhy passion is a renewable source of innovation, loyalty, and growth — and why the organisations and institutions that ignore it are leaving extraordinary value on the table\u003c\/li\u003e\n  \u003cli\u003eHow to recognise, cultivate, and harness collective passion inside organisations, brands, entire categories, and public institutions\u003c\/li\u003e\n  \u003cli\u003eCase studies from sports, entertainment, culture, and commerce that reveal the architecture of passion-driven growth\u003c\/li\u003e\n  \u003cli\u003eA practical lens for boards, CEOs, CMOs, senior leaders, and policymakers who want to move beyond conventional playbooks and unlock step-change performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003ci\u003ePassionomics\u003c\/i\u003e is essential reading for business leaders and policymakers who sense that something critical is missing from the standard strategic toolkit — and who want a rigorous, original framework for building companies, brands, institutions, and economies that win in ways others cannot replicate.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":67807649956076,"sku":"9781394450534","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394450534-passionomics-1.jpg?v=1792525972","url":"https:\/\/bookhero.pro\/products\/passionomics-by-raja-rajamannar-9781394450534","provider":"Book Hero","version":"1.0","type":"link"}