{"product_id":"no-bs-direct-marketing-by-dan-s-kennedy-9781642011685","title":"No B.S. Direct Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for any business.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn this updated and revised edition of \u003cem\u003eNo B.S. Direct Marketing\u003c\/em\u003e, Dan Kennedy, alongside his coauthors Darcy Juarez and Marty Fort, builds on and reaffirms all the essential direct marketing strategies from the original edition. They add new material that addresses online, social, and viral marketing media.\u003c\/p\u003e\n\n\u003cp\u003eThe strategies in the book are illustrated by updated case history examples from an elite team of consultants. These consultants are phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and similar avenues to use in 'ordinary' businesses including retail stores, restaurants, and sales.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46998540583148,"sku":"9781642011685","price":64.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/17106973482772.jpg?v=1763219623","url":"https:\/\/bookhero.pro\/products\/no-bs-direct-marketing-by-dan-s-kennedy-9781642011685","provider":"Book Hero","version":"1.0","type":"link"}