{"product_id":"michael-freeman-on-creative-exposure-by-michael-freeman-9781781579428","title":"Michael Freeman On... Creative Exposure","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eMichael Freeman On... Creative Exposure\u003c\/em\u003e is the latest book in the ultimate photography masterclass series, from best-selling author Michael Freeman.\u003c\/p\u003e\n\n\u003cp\u003eShooting starts with the exposure, and setting it is the first decision in photography - one that determines everything else to follow in creating a satisfying image. It's very far from being a simple binary choice between right and wrong, because there is no standard 'right' exposure.\u003c\/p\u003e\n\n\u003cp\u003eIn the fifth book of his new series, best-selling author Michael Freeman takes a deep dive into another fundamental element of the photographic process. In his role as leading industry consultant in AI-led computational photography, Freeman reveals not only the full set of exposure processes available in and out of the camera, but how to link them to the personal aesthetic choices that we all want to make and argues that more than ever, exposure is a creative process.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMichael Freeman On... Creative Exposure\u003c\/em\u003e clearly explains the \u003cstrong\u003eprinciples of photographic exposure\u003c\/strong\u003e through a \u003cstrong\u003econcise and easy-to-follow format\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003eIt examines the \u003cstrong\u003erole of the photographer\u003c\/strong\u003e in the creative process of \u003cstrong\u003eselective exposure\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eReal-life examples\u003c\/strong\u003e demonstrate the range of exposure choices available in any photographic situation.\u003c\/p\u003e\n\n\u003cp\u003eThe book takes account of the \u003cstrong\u003elatest developments in computational digital photography\u003c\/strong\u003e and details how to work alongside them.\u003c\/p\u003e\n\n\u003cp\u003eIt gives the practical photographer \u003cstrong\u003ethe tools they need\u003c\/strong\u003e to take \u003cstrong\u003efull creative control\u003c\/strong\u003e of their camera.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47431605158124,"sku":"9781781579428","price":75.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781781579428.jpg?v=1774557504","url":"https:\/\/bookhero.pro\/products\/michael-freeman-on-creative-exposure-by-michael-freeman-9781781579428","provider":"Book Hero","version":"1.0","type":"link"}