{"product_id":"marketing-research-by-alan-wilson-9781350442788","title":"Marketing Research","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eTaking a refreshingly non-technical approach\u003c\/b\u003e, this textbook gives students a concise overview of the marketing research process.\u003c\/p\u003e\n\n\u003cp\u003eThis text equips students with the skills needed to interpret research and use their findings to effect meaningful change. Keeping digital data and internet research at its heart, it details the main stages of the research process, covering both quantitative and qualitative methods. A plethora of case studies and examples helps students grasp the practical applications of theory.\u003c\/p\u003e\n\n\u003cp\u003eThis textbook is ideal for use on marketing research courses at undergraduate, postgraduate, and MBA levels.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eNew to the 5th edition:\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eUpdated cases, examples, and business environment terminology incorporating recent developments in the industry.\u003c\/li\u003e\n\u003cli\u003eNew feature within each chapter setting out the potential role of artificial intelligence.\u003c\/li\u003e\n\u003cli\u003eExpanded material on experimental research and virtual test markets.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAccompanying free online resources designed to support teaching and learning can be found at \u003cb\u003ewww.bloomsburyonlineresources.com\/marketing-research\u003c\/b\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47932301345004,"sku":"9781350442788","price":131.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781350442788-marketing-research.jpg?v=1783859389","url":"https:\/\/bookhero.pro\/products\/marketing-research-by-alan-wilson-9781350442788","provider":"Book Hero","version":"1.0","type":"link"}