{"product_id":"marketing-50-by-philip-kotler-9781119668510","title":"Marketing 5.0","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eRediscover the fundamentals of marketing from the best in the business\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eMarketing 5.0\u003c\/i\u003e, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.\u003c\/p\u003e\n\n\u003cp\u003eIn a new age when marketers are struggling with the digital transformation of business and the changing behaviour of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behaviour that have happened in the last decade.\u003c\/p\u003e\n\n\u003cp\u003eFollowing the pattern presented in his bestselling \u003ci\u003eMarketing X.0\u003c\/i\u003e series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eArtificial Intelligence for marketing automation\u003c\/li\u003e\n  \u003cli\u003eAgile marketing\u003c\/li\u003e\n  \u003cli\u003e“Segments of one” marketing\u003c\/li\u003e\n  \u003cli\u003eContextual technology\u003c\/li\u003e\n  \u003cli\u003eFacial recognition and voice tech for marketing\u003c\/li\u003e\n  \u003cli\u003eThe future of Customer Experience (CX)\u003c\/li\u003e\n  \u003cli\u003eTransmedia storytelling\u003c\/li\u003e\n  \u003cli\u003eThe “Whatever-Whenever-Wherever” service delivery\u003c\/li\u003e\n  \u003cli\u003e“Everything-As-A-Service” business model\u003c\/li\u003e\n  \u003cli\u003eInternet of Things and blockchain for marketing\u003c\/li\u003e\n  \u003cli\u003eVirtual and augmented reality marketing\u003c\/li\u003e\n  \u003cli\u003eCorporate activism\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for traditional and digital marketers, as well as students and teachers of marketing and business, \u003ci\u003eMarketing 5.0\u003c\/i\u003e reinvigorates the field of marketing with actionable recommendations and unique insights.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854661210348,"sku":"9781119668510","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/1af5406039ffc5a12392e02616019339.jpg?v=1759266706","url":"https:\/\/bookhero.pro\/products\/marketing-50-by-philip-kotler-9781119668510","provider":"Book Hero","version":"1.0","type":"link"}