{"product_id":"managing-business-relationships-by-hakan-hakansson-9780470721094","title":"Managing Business Relationships","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eNo company is an island in the world of business. Each company is locked into a complex network of relationships with its customers, suppliers, and other counterparts. What happens in these relationships is critical to the success of any business. Managing a company's relationships and its position in the network is a central, but often misunderstood aspect of business.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eManaging Business Relationships\u003c\/em\u003e aims to help managers and students understand the reality of business networks and how to manage them. This new edition has been entirely rewritten to include the latest thinking and research from the IMP (Industrial Marketing and Purchasing) Group, and introduces new chapters on Intermediation in Business Networks, the Economics of Business Relationships, and the Practice of Business Networking.\u003c\/p\u003e\n\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eProvides a structured way to understand business networks and their meaning for the practising manager.\u003c\/li\u003e\n  \u003cli\u003eOffers a complete analysis of management in different relationships including those with customers, suppliers, distributors, and development counterparts.\u003c\/li\u003e\n  \u003cli\u003ePresents a practical analysis of the problems and choices that managers face in developing and changing their relationships and a guide to the critical skills of business networking.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854653739244,"sku":"9780470721094","price":104.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/ec6dd61e34f3816064ed0a124c2c9e05.jpg?v=1759266812","url":"https:\/\/bookhero.pro\/products\/managing-business-relationships-by-hakan-hakansson-9780470721094","provider":"Book Hero","version":"1.0","type":"link"}