{"product_id":"make-it-snow-from-zero-to-billions-by-denise-persson-9781394254200","title":"Make It Snow: From Zero to Billions","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eFollow along on the journey of the founding, development, and breakaway success of a multi-billion-dollar tech company.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eSnowflake\u003c\/em\u003e CRO, Chris Degnan, and CMO, Denise Persson, have one of the longest executive sales and marketing relationships in history. They each built their teams from the ground up to help catapult \u003cem\u003eSnowflake\u003c\/em\u003e from a startup to one of the fastest-growing technology companies. Along the way, they evolved, innovated, and executed as a single entity to deliver impact, while aligning with \u003cem\u003eSnowflake's\u003c\/em\u003e number one company value: put customers first. Learn how Chris and Denise united two historically divided teams in Corporate America to achieve long-lasting customer relationships and enduring company success.\u003c\/p\u003e\n\n\u003cp\u003eThis book covers \u003cem\u003eSnowflake's\u003c\/em\u003e sales and marketing evolution through three phases of the company: Startup, Build, and Scale. Readers will learn:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHow and when to jumpstart your sales and marketing teams.\u003c\/li\u003e\n  \u003cli\u003eHow to develop product market fit and your competitive strategy.\u003c\/li\u003e\n  \u003cli\u003eWhy business partners are critical to sales success.\u003c\/li\u003e\n  \u003cli\u003eThe importance of establishing a culture early, and how.\u003c\/li\u003e\n  \u003cli\u003eWhy demand gen should be marketing's northern star.\u003c\/li\u003e\n  \u003cli\u003eWhat success looks like when hiring, retaining, and saying goodbye.\u003c\/li\u003e\n  \u003cli\u003eBuilding for a billion: restructuring sales, scaling a data-driven marketing team.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis book targets startup founders and executives, venture capital partners, and the boards of directors of early- and mid-stage technology startups. Sales and marketing are often neglected in these companies, with focus squarely placed on engineering and product teams that determine sales and marketing functions. There is a better way. Armed with the strategies and tactics contained in this book, senior stakeholders of startup companies can jump-start and align their sales and marketing go-to-market strategy sooner and with more impact.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":46792086520044,"sku":"9781394254200","price":43.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/cf145f71a6c302faf53cfad31fe37258.jpg?v=1757060495","url":"https:\/\/bookhero.pro\/products\/make-it-snow-from-zero-to-billions-by-denise-persson-9781394254200","provider":"Book Hero","version":"1.0","type":"link"}