{"product_id":"made-to-stick","title":"Made to Stick","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eMade to Stick\u003c\/em\u003e by Chip Heath and Dan Heath is a groundbreaking examination of the art and science of creating messages that resonate. This compelling book delves into why some ideas survive and flourish while others fade away. Through a decade of research, the Heath brothers reveal the critical principles that make messages \"stick\".\u003c\/p\u003e\n\n\u003cp\u003eHave you ever wondered why fake news seems to spread like wildfire while the truth often goes unnoticed? Or why discredited urban legends continue to circulate? \u003cem\u003eMade to Stick\u003c\/em\u003e explores these intriguing questions and more, providing a rich tapestry of anecdotes and case studies that illuminate how we process and retain information.\u003c\/p\u003e\n\n\u003cp\u003eChip and Dan Heath's exploration is packed with fascinating real-life examples:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAn Australian scientist convinced the world he had discovered the cause of stomach ulcers by drinking a glass filled with bacteria.\u003c\/li\u003e\n  \u003cli\u003eA sports reporter captivated his audience by describing a football match in a way that featured the stadium's exterior rather than the game itself.\u003c\/li\u003e\n  \u003cli\u003eIconic movie pitches such as \"Jaws on a spaceship\" for \u003cem\u003eAlien\u003c\/em\u003e and \"Die Hard on a bus\" for \u003cem\u003eSpeed\u003c\/em\u003e that persuaded film executives to fund enormous projects with little information other than a compelling concept.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhat makes these stories stick in our minds? The Heath brothers unveil strategies like the \"Velcro Theory of Memory\" and \"curiosity gaps\" that highlight how our brains latch onto certain information hooks. These strategies offer practical insights for anyone who needs to communicate ideas effectively, whether in business, education, or everyday interactions.\u003c\/p\u003e\n\n\u003cp\u003eAs enjoyable as it is informative, \u003cem\u003eMade to Stick\u003c\/em\u003e blends cutting-edge research with vivid storytelling. The Heath brothers provide readers with essential tools to ensure that what they say is understood, remembered, and most importantly, acted upon. Whether you're a teacher, marketer, manager, or simply someone with a message to share, this book will transform the way you communicate.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":45745889050860,"sku":"9780099505693","price":32.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780099505693.jpg?v=1726681499","url":"https:\/\/bookhero.pro\/products\/made-to-stick","provider":"Book Hero","version":"1.0","type":"link"}