{"product_id":"livewired","title":"Livewired","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn \u003ci\u003eLivewired\u003c\/i\u003e, renowned neuroscientist David Eagleman takes readers on an exhilarating journey through the fascinating world of the most complex organ in the human body: the brain. Unlike conventional views that depict the brain as a static, hardwired machine, Eagleman reveals it to be a dynamic, electric, living forest. This is a place where neural networks are in constant flux, continually reconfiguring and adapting to new experiences and information.\u003c\/p\u003e\n\n\u003cp\u003eThrough captivating storytelling and groundbreaking research, Eagleman explores how the brain is capable of remarkable feats of adaptation and transformation. From the extraordinary phenomenon of synaesthesia, where senses cross over to create unique perceptions, to the mysterious realm of dreaming, he delves into how the brain innovates and evolves. Eagleman also shares pioneering discoveries from his own laboratory, showcasing how the brain can develop new senses and restructure itself, demonstrating its extraordinary capacity for lifelong learning and flexibility.\u003c\/p\u003e\n\n\u003cp\u003eCovering decades of scientific exploration, \u003ci\u003eLivewired\u003c\/i\u003e lays out the latest in neuroscience, traversing the unknown territories of the mind and bringing to light the brain's remarkable propensity for change. Eagleman's insights challenge traditional notions, illustrating that our neural circuitry is not fixed but perpetually active, always 'livewired.' This continuous reconfiguration empowers us to remember, accommodate new conditions, and build expertise, cementing the brain’s status as the most advanced technology ever discovered.\u003c\/p\u003e\n\n\u003cp\u003eBy bridging the gap between scientific theory and everyday experience, Eagleman makes complex neurological concepts accessible and engaging. His exploration offers a new perspective on how we understand not only ourselves but also the very essence of what it means to be human. \u003ci\u003eLivewired\u003c\/i\u003e is a revolutionary book that promises to change the way we perceive our most essential organ, celebrating the infinite potential of the human brain.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House Distribution","offers":[{"title":"Default Title","offer_id":45706547855596,"sku":"9781838851002","price":27.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781838851002.jpg?v=1725889127","url":"https:\/\/bookhero.pro\/products\/livewired","provider":"Book Hero","version":"1.0","type":"link"}