{"product_id":"lean-marketing","title":"Lean Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eBigger Results with Less Marketing\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eYou keep being told to do more marketing—more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.\u003c\/p\u003e\n\n\u003cp\u003eThe lean movement has transformed manufacturing and is now revolutionising marketing. Small, medium, and large businesses are getting bigger and better results with less marketing.\u003c\/p\u003e\n\n\u003cp\u003eIn this book, you'll discover:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eWhy many existing marketing techniques have stopped working and what to do instead.\u003c\/li\u003e\n    \u003cli\u003eThe exact tools and tactics you need to build a devastatingly effective marketing system.\u003c\/li\u003e\n    \u003cli\u003eHow to win with a simple, structured, and systemised approach rather than failing with random acts of marketing.\u003c\/li\u003e\n    \u003cli\u003eHow to pivot from bloated, ineffective, and wasteful marketing activities to ones that compel prospects to take action.\u003c\/li\u003e\n    \u003cli\u003eHow to create a strong product-market fit so that your target market intensely desires what you have to offer.\u003c\/li\u003e\n    \u003cli\u003eHow to do marketing you'll be proud of that works without hype, scams, or pressure.\u003c\/li\u003e\n    \u003cli\u003eHow to build a strong brand that creates goodwill and attracts ideal customers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eLean Marketing\u003c\/em\u003e is a follow-up to the international bestselling phenomenon, \u003cem\u003eThe 1-Page Marketing Plan\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003eStop trying to outshout the other guy. Stop blunt-force conventional marketing tactics that annoy, interrupt, and repel. Stop wasting time with theoretical claptrap that doesn't work in the real world. Get immediate traction by implementing lean marketing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Macmillan Publishers New Zealand Ltd","offers":[{"title":"Default Title","offer_id":45719260561644,"sku":"9781774584873","price":31.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781774584873.jpg?v=1726121637","url":"https:\/\/bookhero.pro\/products\/lean-marketing","provider":"Book Hero","version":"1.0","type":"link"}