{"product_id":"just-my-type-by-simon-garfield-9781846683022","title":"Just My Type","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eJust My Type\u003c\/em\u003e is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco.\u003c\/p\u003e\n\n\u003cp\u003eAbout the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi.\u003c\/p\u003e\n\n\u003cp\u003eAbout the pivotal moment when fonts left the world of Letraset and were loaded onto computers, and typefaces became something we realised we all have an opinion about.\u003c\/p\u003e\n\n\u003cp\u003eAs the Sunday Times review put it, the book is 'a kind of \u003cem\u003eEats, Shoots and Leaves\u003c\/em\u003e for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.'\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46531769762028,"sku":"9781846683022","price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/13557673482845.jpg?v=1749284706","url":"https:\/\/bookhero.pro\/products\/just-my-type-by-simon-garfield-9781846683022","provider":"Book Hero","version":"1.0","type":"link"}