{"product_id":"intelligent-innovation-by-deepika-jeyakodi-9789063695200","title":"Intelligent Innovation","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe present-day business world is competitive, complex, and interconnected. Organisations must innovate to survive. Innovation is an expensive exercise and needs smart people to work on it, those that are not always within your organisation. To succeed, many now co-create with others outside their own organisation. In innovating jointly, organisations struggle with questions on how to capitalise on bright ideas, how to capture value in a co-created innovation, and how to manage the innovation process itself.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Innovation Matrix\u003c\/em\u003e simplifies and structures innovation management and strategy. Intellectual property, which is at the core of every innovation, is urged to be used as a tool in defining a strategy and managing the innovation. Through three key steps (THINK-STRATEGISE-ACT), you build an Innovation and IP Strategy.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":46721908211948,"sku":"9789063695200","price":65.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/3199153485415.jpg?v=1754621931","url":"https:\/\/bookhero.pro\/products\/intelligent-innovation-by-deepika-jeyakodi-9789063695200","provider":"Book Hero","version":"1.0","type":"link"}