{"product_id":"innovation-management-by-asmita-singh-bisen-9781398623101","title":"Innovation Management","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eGain a holistic understanding of innovation management within an organisational context with this textbook.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIntegrating innovative practices is fundamental for any business to become more agile and competitive when responding to internal and external factors. With this comprehensive textbook, students will understand and navigate the complex field of innovation, learning the importance of creating and capturing value for sustainable business growth.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eInnovation Management\u003c\/em\u003e covers:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eSeveral types of innovation\u003c\/li\u003e\n    \u003cli\u003eTools and techniques in managing innovation\u003c\/li\u003e\n    \u003cli\u003eStrategies for balancing innovation\u003c\/li\u003e\n    \u003cli\u003eStrategic ambiguity\u003c\/li\u003e\n    \u003cli\u003eEmerging technologies\u003c\/li\u003e\n    \u003cli\u003eBenefits and risks in innovation\u003c\/li\u003e\n    \u003cli\u003eOrganisational culture and resilience\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThose studying with this book will develop their innovative thinking, enabling them to identify growth opportunities and implement various strategies for value creation and capture. \u003cem\u003eInnovation Management\u003c\/em\u003e includes a range of real-world examples from global companies such as Netflix, Google, Tesla Inc, Amazon, and Scrub Daddy, accompanied with questions for real-life application, highlighting various innovations and emphasising the importance of innovation.\u003c\/p\u003e\n\n\u003cp\u003eIn-text resources include a glossary, learning outcomes, discussion questions, and further reading questions. Online resources include PowerPoint slides for lecturers, a lecturers' manual with case and exercise answers, and additional real-life examples PDF. This textbook is for final-year undergraduate and postgraduate students on innovation management, technology management, and entrepreneurship and innovation.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":67807615025388,"sku":"9781398623101","price":95.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781398623101-innovation-management-1.jpg?v=1792525257","url":"https:\/\/bookhero.pro\/products\/innovation-management-by-asmita-singh-bisen-9781398623101","provider":"Book Hero","version":"1.0","type":"link"}