{"product_id":"influence-by-robert-cialdini-9780205609994","title":"Influence","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eInfluence: Science and Practice\u003c\/i\u003e is an examination of the psychology of compliance, uncovering which factors cause a person to say “yes” to another's request.\u003c\/p\u003e\n\n\u003cp\u003eWritten in a narrative style combined with scholarly research, Cialdini mixes evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other roles inside organisations that commonly use compliance tactics to get us to say “yes.”\u003c\/p\u003e\n\n\u003cp\u003eWidely used in classes and popular among people operating successfully in the business world, the eagerly awaited revision of \u003ci\u003eInfluence\u003c\/i\u003e reminds the reader of the power of persuasion.\u003c\/p\u003e\n\n\u003cp\u003eCialdini organises compliance techniques into six categories based on psychological principles that direct human behaviour: reciprocation, consistency, social proof, liking, authority, and scarcity.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47647937364204,"sku":"9780205609994","price":139.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780205609994-influence.jpg?v=1779245391","url":"https:\/\/bookhero.pro\/products\/influence-by-robert-cialdini-9780205609994","provider":"Book Hero","version":"1.0","type":"link"}