{"product_id":"incorruptible-by-eric-ries-9780241692028","title":"Incorruptible","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eA powerful call-to-action and practical guide for building mission-driven companies that are truly \u003cem\u003eincorruptible\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e\"Indispensable!\"\u003c\/em\u003e - Kim Scott, New York Times bestselling author of \u003cem\u003eRadical Candor\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e\"Ries shows us, with rigour and optimism, how to build organisations that are worthy of our trust.\"\u003c\/em\u003e - Frances Frei, Harvard Business School\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e\"A playbook to help avoid the inevitable pitfalls and find your path to the business you set out to create.\"\u003c\/em\u003e - Mark Cuban, entrepreneur and investor\u003c\/p\u003e\n\n\u003cp\u003eThe most radical and powerful idea in business isn't disruption... it's integrity.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Lean Startup\u003c\/em\u003e transformed how a generation of entrepreneurs build products and sparked a global movement for smarter, faster innovation. Now Eric Ries takes the next step, asking a deeper question - how can we build companies that stay true to their mission once they succeed?\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eIncorruptible\u003c\/em\u003e, Ries reveals the hidden forces that cause even great organisations to drift from their values and shows how to design businesses that can withstand that pressure. Drawing on two decades of work with founders, CEOs, and investors around the world, he exposes the structural flaws that make modern companies vulnerable to short-term thinking and moral compromise. He then offers the blueprint for \"mission-locked\" organisations that can grow, prosper, and endure without losing their soul.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on wide-ranging examples including Cadbury, John Lewis Partnership, Vanguard and Anthropic, \u003cem\u003eIncorruptible\u003c\/em\u003e uncovers the urgent need for purpose-driven leadership. It gives every builder-founder, executive, investor, or citizen the tools to create enterprises that uplift rather than exploit. We all have a role to play in shaping a better future. This book is the place to start.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House Distribution","offers":[{"title":"Default Title","offer_id":47418133643500,"sku":"9780241692028","price":31.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/81IGoy7PUxL._SL1500.jpg?v=1774322771","url":"https:\/\/bookhero.pro\/products\/incorruptible-by-eric-ries-9780241692028","provider":"Book Hero","version":"1.0","type":"link"}