{"product_id":"how-to-measure-anything-by-douglas-w-hubbard-9781118539279","title":"How to Measure Anything","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eNow updated with new measurement methods and new examples, \u003ci\u003eHow to Measure Anything\u003c\/i\u003e shows managers how to inform themselves in order to make less risky, more profitable business decisions.\u003c\/b\u003e\n\n\u003cp\u003eThis insightful and eloquent book will show you how to measure those things in your own business, government agency, or other organisation that, until now, you may have considered \"immeasurable,\" including customer satisfaction, organisational flexibility, technology risk, and technology ROI.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAdds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction.\u003c\/li\u003e\n  \u003cli\u003eSimplifies overall content while still making the more technical applications available to those readers who want to dig deeper.\u003c\/li\u003e\n  \u003cli\u003eContinues to boldly assert that any perception of \"immeasurability\" is based on certain popular misconceptions about measurement and measurement methods.\u003c\/li\u003e\n  \u003cli\u003eShows the common reasoning for calling something immeasurable and sets out to correct those ideas.\u003c\/li\u003e\n  \u003cli\u003eOffers practical methods for measuring a variety of \"intangibles\".\u003c\/li\u003e\n  \u003cli\u003eProvides an online database (\u003ca href=\"http:\/\/www.howtomeasureanything.com\"\u003ewww.howtomeasureanything.com\u003c\/a\u003e) of downloadable, practical examples worked out in detailed spreadsheets.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWritten by recognised expert Douglas Hubbard—creator of Applied Information Economics—\u003ci\u003eHow to Measure Anything, Third Edition\u003c\/i\u003e illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill-defined, or uncertain, can lend itself to measurement using proven methods.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":46854595674348,"sku":"9781118539279","price":104.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781118539279.jpg?v=1759248370","url":"https:\/\/bookhero.pro\/products\/how-to-measure-anything-by-douglas-w-hubbard-9781118539279","provider":"Book Hero","version":"1.0","type":"link"}