{"product_id":"how-innovation-works","title":"How Innovation Works","description":"\u003cdiv class=\"book-description\"\u003e\nMatt Ridley, in \u003cem\u003eHow Innovation Works\u003c\/em\u003e, presents a fascinating exploration into the nature of innovation, chronicling its history and outlining how it disrupts and enhances our world. Building on his bestseller \u003cem\u003eThe Rational Optimist\u003c\/em\u003e, Ridley delves into the mechanism behind innovation, arguing persuasively for a shift in our understanding of the subject.\n\nInnovation is the engine of the modern age, driving dramatic improvements in our living standards while simultaneously bringing about unsettling societal changes. It is poised to shape the twenty-first century in unprecedented ways. Despite its critical importance, innovation remains an elusive and misunderstood process, one that policymakers and business leaders often struggle to grasp fully.\n\nRidley makes a compelling case that innovation is an incremental, bottom-up process that thrives on human exchange and interaction. Contrary to the common belief that innovation happens in a top-down, planned manner, Ridley asserts that it is fundamentally a product of chance, collaboration, and the cumulative efforts of many individuals. Innovation, distinct from invention, involves transforming new ideas into practical, affordable solutions that benefit society. Its progress is not uniform; it can accelerate in some fields while stagnating in others.\n\nRidley's argument extends to highlight how innovation cannot be effectively modelled by economists, although it can be easily stifled by political interference. He contends that we are not facing an overabundance of innovation but, on the contrary, we may be approaching a period of innovation scarcity.\n\nThrough engaging stories of numerous innovations—from the steam engine to the search engine—Ridley illustrates how innovations begin, why some succeed while others falter, and the indispensable role of trial and error in the process. He paints a vivid picture of innovation as a communal journey rather than the triumph of solitary genius.\n\n\u003cem\u003eHow Innovation Works\u003c\/em\u003e is an essential read for anyone interested in understanding the true nature of innovation and its profound impact on our world. Ridley's insights not only enlighten but also serve as a clarion call for fostering an environment where innovation can thrive unimpeded.\n\u003c\/div\u003e","brand":"HarperCollins New Zealand","offers":[{"title":"Default Title","offer_id":45686066413804,"sku":"9780008334840","price":26.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780008334840.jpg?v=1725460712","url":"https:\/\/bookhero.pro\/products\/how-innovation-works","provider":"Book Hero","version":"1.0","type":"link"}