{"product_id":"how-brands-grow","title":"How Brands Grow","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eCelebrating its 10-year anniversary in 2020 and with over 100,000 copies sold, \u003cem\u003eHow Brands Grow\u003c\/em\u003e by Byron Sharp remains an essential read for marketing professionals. Voted AdAge’s Most-Recommended Marketing Book of the Summer 2013, this book offers evidence-based answers to critical questions that marketers face daily.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eHow Brands Grow\u003c\/em\u003e delves into the mechanics of brand growth, exploring how advertising genuinely works, the real impact of price promotions, and the true effects of loyalty programmes on consumer loyalty. Sharp presents decades of rigorous research in an accessible style, tailored specifically for those looking to understand and leverage the principles that drive brand growth.\u003c\/p\u003e\n\n\u003cp\u003eThe book stands out for its grounding in empirical evidence. The marketing laws it discusses are not merely theories; they have been tested and validated across various conditions, time frames, and countries. This sets \u003cem\u003eHow Brands Grow\u003c\/em\u003e apart from other marketing texts, which often lack solid empirical support.\u003c\/p\u003e\n\n\u003cp\u003eOne of the most distinctive elements of \u003cem\u003eHow Brands Grow\u003c\/em\u003e is its challenge to conventional marketing wisdom. Through his research, Sharp reveals that much of modern marketing theory is not as robust as it is often assumed to be. Instead, he provides readers with a framework built on tried and true principles that have consistently held up under scrutiny.\u003c\/p\u003e\n\n\u003cp\u003eMarketing professionals will find \u003cem\u003eHow Brands Grow\u003c\/em\u003e not only enlightening but also practical. Sharp’s exploration of the meaning and application of marketing laws offers actionable insights that can be directly applied to help grow brands effectively. The book's clear exposition and evidence-based approach make it a vital resource for anyone looking to advance their understanding of how successful marketing truly works.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Gardners Books Ltd","offers":[{"title":"Default Title","offer_id":45763014492396,"sku":"9780195573565","price":136.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/85452682b14957e25715c5688264f09d.jpg?v=1794558797","url":"https:\/\/bookhero.pro\/products\/how-brands-grow","provider":"Book Hero","version":"1.0","type":"link"}